Marshall Face2Face Business Growth and Development Blog

Why using a "corporate matchmaker" will get you the most face to face appointments.

I recently saw an interview with Jane Pauley on CNN, where she was talking about the subject near and dear to my heart – reinventing yourself. This is something I went through 17 years ago at the age of 53 and, as a result, became more successful than ever.

Today I came across this great article on the internet and I just had to share it with you.

As more communication today is done electronically, face-to-face discussion can easily fall by the wayside. While the speed and volume of communication increases with e-mail, voicemail and instant messaging, some of the dialogue and personal touch can start to disappear.

Browsing through Success magazine, I stumbled across the article called “Franchising Offers Low Risk and High Yields” written by Erin Casey. The article caught my interest and being a resent franchisor, I started relating it to my franchise Marshall Face2Face. I would like to address every point in this article to prove that Marshall Face2Face truly is an outstanding, low investment franchise opportunity.

Companies across the board are looking for ways to ramp up their business development effort. For many, this includes outsourcing lead generation and appointment securement activities. And for brand-conscious companies, it’s more important than ever to choose the right outsource partner.

A generation ago, retirement investing didn’t worry Americans because most had a benefit pension plan that pooled investments by professional outside managers to ensure a fixed payment based on salary and years of service. Now defined-contribution plans like 401(k) s, 403(b) s and 457 plans are the dominant form of employer-sponsored programs. They were never meant to be mainstream pensions.

Marshall Face2Face was established on the platform of Marshall Consultants, a 15 year old business development company with a new and different approach to B2B marketing.

Recently I have attended a marketing conference in Boston. The very first speaker was Youngme Moon, who is a Donald K. David Professor of Business Administration,  Senior Associate Dean, Chair of the MBA Program, at Harvard Business School, and the author of a bestselling book “Different” . From the moment Ms. Moon came out on stage, she captured me with her energy, enthusiasm, and, most importantly, her concept of being different.

Most things that are written about customer experience deal with business-to-consumer (B2C) activities. However, let’s not discount the importance of customer experience management when dealing with B2B customers. Being in a field of business development I deal primarily with B2B customers and according to the research done by customer experience management (CEM) firm, majority of B2B clients fall into two groups shown below: